The Inception Of An e-Disneyland
Shifting Walt Disney’s vision to the World Wide Web!
My first contact with the world of Disney and the film industry began 19 years ago (2007-2026) while completing my master’s degree. At that time, one of the Disney Blogs in Orlando was flourishing informing the public about the parks, activities, festivals and events taking place at Disneyland. Musical bands, Disney characters, the various campaigns, the vast information network of a gigantic fairy-tale city, the attractions and various ticket offers for the parks and resorts, the classic aristocratic Victoria & Albert restaurant, the game and the programming of the seasons with activities for Christmas, summer, etc., the theme parks and themed attractions with themes inspired by Disney films, the various parades and much more, composed for me at that time an unprecedented world and material that I definitely wanted to simulate in some original way…! Along the way and well after starting my freelance career, I connected, even if only as a fan, with pure Art and the International Screenwriters’ Association (ISA) through online teleconferences around the world, meeting my first future advisors! My creative efforts at that time, given the Creative Hypermedia dimension (i.e. interactive multimedia), have given me today an understanding of what not to do if I want to live long. Although my acquaintance with this world lasts 19 years, Hypermedia, especially in the form of theme parks, attractions, products, gaming and flash animation, compose a complex ‘medium’ which fails on the rules of digital marketing. Digital marketing does not want complex pages whose capitalization results in multiple targets (tag management) on a landing page because this is dysfunctional, disorienting and does not bring results. This is not just what digital marketing says, but the analysis of the statistical tool Google Analytics. Something that makes it visible today that knowledge in an independent space can hide messages about something else…
Disneyland is organized in large parks and the Orlandotastic blog at that time always emphasized Disney’s Hollywood Studios, the Experimental Prototype Community of Tomorrow (Epcot) that Disney had envisioned shortly before his death with an emphasis on technologies and innovations that improve our lives, the transfer of film themes to parks and attractions, Disney’s love for scientific phantasmagoria through events (Science Extravaganza), the various neologisms such as Imagineering (Imagination + Engineering), Fantillusions (Fantasy + Illusions), Edutainment (Education + Entertainment), Infotainment (Information + Entertainment) but also others defined by technology and the 21st century, Netiquettes (Network + Etiquettes), Phygital (Physical + Digital) and I should note here the difference between etiquette and label and many more. The pioneering and the star of Walt Disney that shone on all avenues of entertainment constitute an excellent idea for the world wide web. Having legal experience and copyright experience, the expression e-Disneyland, in order to be able to be traded as a concept, needs in the brand name of a website (see Theme Tales) some different adjective that is simply combined in the description of the page, nothing less, nothing more. Since the ideas are original, copyrights cannot further protect concepts. Software is protected as a literary work, protecting piracy and copying, or texts and script concepts are protected with the sole criterion of copying of a large percentage of the text. The concept of electronic Disneyland cannot be protected in terms of recreation!! Given that in the various Networks looking for partners, creating characters with a background is a piece of cake and costs little, ideas and visions emerge regarding heroes and characters. After all, Disneyland had started as a television series, with the success of which making it very easy to transfer the characters to the parks as living people with the appropriate costumes. Walt Disney was an animator.
All of the above and with the criterion of avoiding a complex medium have now shaped all of my education and creativity, which beyond the logic of a CV define the different fields of specialization of a big idea, of the vision of a great change. Education that you see and will continue to see in this profile. In order for a tangible concept to be capitalized (through a model) and, let’s assume, to generate money from advertising at first, it must solve a problem. For example, see how the various TV presenters present their websites from which they receive advertising revenue. Initially, this concerns the part of Google’s AdSense with which we seem to be familiar with the creation of Content Marketing for SEO. It concerns publishers who place ads on their page in order to earn money. The above ideas require targeted content for a website.
Content design that in some way operates autonomously. On the Theme Tales website I have defined Theme Parks, the American Disneyland had 4 initially, Attractions, World of Science which simulates the Science Extravaganza, Creatives with reference to the Greeks, but also a menu entitled e-Hollywood. Especially the World of Science, I decided not to divide it into the various sciences hence getting lost but based on my personal SEO-Optimized interests. This way challenging and impressive topics can be touched upon without worrying about the scientific field…! All organized with an amazing simple template for Blogspot that gives flesh and bones to the ideas. A proposal whose material could also form (always simulating the ideas of Disneyland) a YouTube channel. If we can have characters and scenic backgrounds in texts and books, why can’t I have my own YouTube Channel, driven by the ideas so far of arts, books, culture, fairytales?? All of the above point to the simplification of the medium and the media (plural of medium). I managed to prove that unnecessary complexity and dark accounting (at least in terms of attempts in the past), phenomena that were also linked to the complexes of those involved…, can only complicate, not illuminate. Now the technologies are ready, the media are impressive and simple and we are called to indulge in horizontal and vertical integration, notions that we also refer at in strategy. Either to create new rings in the chain or to move forward and backward, that is, vertically, i.e. with further development of the media and networks.
In conclusion, for a fairytaland like Walt Disney’s, it is preferable for dreams to be realized in the light of day, combining CVs, teams, extensive education, international networks and creativity because this is also the reality of modern organizations, with “doers” and not with straw men…
Menelaos Gkikas